Our Principles


Our business is founded our four principles that are driven by a passion for sustainable design and ethical trading.

Furniture that’s built to last.

We’re really proud of how our business is growing and the steady steps it’s taken to get to this point. But there have been challenges along the way, we could’ve done things more easily or more cheaply but we founded our business on core principles that we believe are the right way to trade. Whilst we’re aware that holding fast to these principles might impede our principles of items we can offer, we think it’s the right thing to do, and we hope you can understand too.

Our four founding principles:

Shop Ethically

We avoid amazon and large brands who don’t act responsibly. This includes exploiting people or the environment to achieve profit. We don’t believe in next day delivery, we don’t believe that cheapest is best and we will always strive to work with local companies and suppliers where we can. We only charge what we need to and will always try to pay a fair price. We’ll also always be honest about the tax we pay.

Remaining Unbranded

We made this furniture for you, so we won’t plaster our name on it. We understand the need to promote our business but we prefer to remain understated and elegant. If you love it, we’d be incredibly grateful for a review or recommendations to friends and family instead.

Avoid Toxic Materials

We don’t work with toxic materials. If it doesn’t break-down naturally, without causing harm then we don’t use it. We don’t use fresh polymer plastic and will never use epoxy resins. We avoid plastic in our packaging and avoid using MDF where-ever we can. We also try to reduce our carbon output and waste by working with local materials and using our waste offcuts.

Responsible timber, always.

Without sustainable forestry, we wouldn’t have a business. We work with Yorkshire based timber merchants and saw mills to ensure we have a transparent, responsible supply chain. We only work with timber from certified, environmentally managed woodland. We also prioritise British and Northern European timbers for reduced transport.

Find out more about how we ensure Sustainability In Design.

Sustainability means being able to exist and develop without depleting natural resources for the future. It means being able to meet our own needs, without compromising the ability of future generations to meet theirs. 

We believe that the furniture we create should support ecological and human health and wellbeing and be able to give back into a circular economy.